The Challenge

A global technology company sought to raise its profile in the United States through an innovative jobs training program for women and minorities interested in information technology.

The ASG Approach

ASG helped our client prioritize engagement opportunities in U.S. cities, and build relationships with local partners, media, and government officials that could support and amplify the company’s initiatives.

The Result

Our client was able to successfully launch pilot programs in eleven cities, providing training opportunities to hundreds of job candidates across the United States, and leveraged its reputation as an impact-oriented company to attract new customers and investors.