The Challenge

A leading foreign conglomerate had interest in pursuing new business opportunities in Ghana, a fast-growing African market. The company wanted to be better informed about the investment environment and key opportunities in sectors such as agriculture.

The ASG Approach

ASG's Africa team provided a detailed overview of the Ghanaian political, economic, and business landscapes. We analyzed key sectors and opportunities for investment in Ghana, particularly agriculture, financial services, and real estate, and then recommended a way forward for the client to adopt an investment strategy in the highest opportunity sectors with specific focus on agriculture.

Outcome

With ASG’s assistance the client was able to make well-informed investment decisions regarding their pursuit of opportunities in key sectors. Our recommendations led them to further consider entry points in Ghana’s agriculture industry.