Pursuing market entry opportunities in Ghana


The Challenge

A leading foreign conglomerate had interest in pursuing new business opportunities in Ghana, a fast-growing African market. The company wanted to be better informed about the investment environment and key opportunities in sectors such as agriculture.

The ASG Approach

ASG's Africa team provided a detailed overview of the Ghanaian political, economic, and business landscapes. We analyzed key sectors and opportunities for investment in Ghana, particularly agriculture, financial services, and real estate, and then recommended a way forward for the client to adopt an investment strategy in the highest opportunity sectors with specific focus on agriculture.


With ASG’s assistance the client was able to make well-informed investment decisions regarding their pursuit of opportunities in key sectors. Our recommendations led them to further consider entry points in Ghana’s agriculture industry.

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