Identifying key Ethiopian industries for investment


The Challenge

An investment group based in the UAE sought to expand its business ventures on the African continent. The company requested ASG’s assistance in identifying key Ethiopian industries and the socio-political concerns, economic challenges, and opportunities associated with them. 

ASG Approach

ASG's Africa team conducted in-depth research on the overall political and business climate in Ethiopia across a range of industries. We analyzed the sectors with high profit and growth prospects, with a particular focus on the infrastructure, banking and finance, and mining sectors. We also identified potential regulatory, economic, and political risks associated with the current ruling party of Ethiopia and existing legislature, including changes that could impact the success of our client's objectives. Additionally, we analyzed opportunities for greenfield and brownfield investments, as well as joint ventures.


Our client became well informed on how Ethiopian industries compared to their various other investment prospects on the African continent. Following ASG's recommendations, they have decided to revisit pursuit of medium and long-term investment opportunities, pending the resolution of short-term barriers in their sectors of interest.  

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