Ellen Zhu, based in Shanghai, is a Senior Vice President at ASG and heads ASG China research initiatives. Ms. Zhu manages research, plan design, input-gathering, and analysis and report development for clients. Her work covers a wide range of sectors as well as China’s general political and economic landscape, industrial regulations, and relevant market trends. Ms. Zhu brings a strong background in media having worked most recently at The Wall Street Journal and the Associated Press, where she led research and news coverage initiatives throughout China. She leads all research projects for the China practice as well as supports a variety of client service work from our Shanghai office.
Previously, Ms. Zhu consulted for prominent Fortune 500 companies on Chinese market data trends and consumer goods sector. Ms. Zhu is a graduate of the Shanghai Institute of Foreign Trade, where she majored in International Trade. She is fluent in Mandarin Chinese and English.